5 Big China Advertising Industry Predictions for 2016 That Will Change Everything
2015 was filled with its usual assortment of opportunities and challenges, but change remains a constant in the China advertising business. If your agency adapted its business to the changing environment with a different mix of product services, you did well this year. If you pushed ahead with your old model and your usual mix of stuff, you probably didn’t do as well as expected.
Wunderman invests in talent strategy naming Judy Jackson global chief talent officer.
CEO Mark Read, who took over when 14-year vet Daniel Morel stepped down to become non-executive chairman in January, has been working to change that fact throughout 2015. Read, who led WPP Digital for nine years before moving to Wunderman, made several big strategic hires this year.
In the latest stage of Wunderman’s rebranding, Read hired Judy Jackson as the org’s new global head of talent.
Are You Greedy or Good? Wunderman NY Puts Your Morals to the Test
Traditionally, Santa Claus determined whether you were greedy or good. But this holiday season, Wunderman NY is taking charge with a spirited social experiment that puts their expertise, the practice of combining creativity + data, to the test.
In partnership with EdgeDNA, Wunderman Chicago and Badass Brooklyn Animal Rescue, Wunderman NY has engineered a first-of-its-kind socially-controlled freezer, where the temperature rises and falls based on the measurement of two hashtags: #MeltfortheMoney and #FreezeforGood.