Apple Watch Sales Eclipsed the iPhone in Its First Year, but Agencies Have Already Moved On
One year after making a splash as the next "it" device for marketers, Apple Watch has slipped noticeably in the estimation of many marketers.
The Apple Watch initially sparked a lot of interest from brands—Starwood, BWM, Target—that retooled their mobile apps for the wrist. And tech companies like Tapsense went all-in early on, even rolling out programmatic ad buying for the watches. When Wall Street began to question how big Apple Watch could get last summer, marketers seemed relatively unfazed and were willing to wait and see how the gadgets fared in the long run.
But with the emergence of new platforms like messaging apps and bots, and new competition in wearables, enthusiasm from agencies is waning.
Brenda Fiala, evp global strategy at Wunderman Health, explains the challenges and opportunities for brands looking to engage consumers through wearable technology.
3 Reasons Why Facebook Topic Data Is a Marketer's Dream
Brand marketers that use social media listening tools may think they have no shortage of data to go to when they need customer insights—posts, likes, shares and links are a great way to get a better understanding of your audience. However, there's one source of data that your social stack is missing: Facebook topic data.
Facebook is one of the world's biggest sources of public opinion. Up until now you've likely had visibility of the engagement around your own company page and this is just a drop in the ocean considering the global audience on Facebook. This is the past. Facebook topic data—which offers insights into what your audience is passionate about—is now a reality.
Wunderman’s KBM Group president, Dave DeMarsh, highlights the opportunities behind this technology and the power of data-driven insights to adapt campaigns in real-time.
Wunderman New York's New Creative Chief Brings Strong Tech and Data Expertise
Wunderman New York announced today that it has a new chief creative officer. Sami Thessman will take on the role, joining the agency from Havas Worldwide where he served as executive creative director.
In his new role, Thessman will be expected to fuse his past creative experience—which includes over 17 years working with brands like Adidas, Apple and MasterCard—with technology and data, both key issues for the digital-focused agency.
In the era of social content, professional publishers have been forced to explore new models for monetising content. From creating paywalls to launching memberships and testing pay-as-you-go models, there is no simple solution.
Yet despite this chaotic environment, News UK have had tremendous success not only launching new content models but new products, businesses and community building platforms.
As they prepare to launch an entirely new business venture, Sun Bets, David Robinson and Wunderman's chief strategy officer, Richard Dunn, will preview the business strategy and share best practices on how build audiences and turn engagement into sales.