The Drum’s DADI Awards brings together individuals and companies at the forefront of the UK’s digital space. Each year the awards attract a fantastic panel of digital experts, all who have extensive experience in the industry. Every year the coveted ‘Grand Prix’ award is up for grabs for the most outstanding campaign and we are so proud to announce that this year our ‘Next Photo’ campaign for Childhood Eye Cancer Trust (CHECT) has come out on top!
Congratulations to everyone involved! Winning the Grand Prix is a really special achievement for an incredibly important cause. The competition was stiff throughout, Stephen Lepitak, editor of The Drum, praised the awards for highlighting the strength of the digital marketing industry in the UK “both in terms of creativity and knowledge”. On top of this, Wunderman Global CEO Mark Read scooped the DADI Individual of the Year accolade, which is awarded following a call for nominations from The Drum’s online readers and an independent industry judging panel, resulting in The Drum’s Digerati 2015.
Both are a testament to all things digital at Wunderman. Congratulations to team CHECT and to Mark Read!
Our successes of the night:
Not-for-Profit/Charity Website, App or Campaign CHECT
Use of Mobile Commendation – CHECT
Individual of the Year Award Mark Read, Global CEO, Wunderman
First, let’s ask a big question: Is it a good idea to relentlessly pursue customer acquisition when they leave as quickly as they arrive? It’s time we give acquisition-retention formulas a serious overhaul and shift strategies. Now, let’s ask another big question: How do we change things up?
Put the focus on what consumers value. Let’s look to improve what we give them in return for their time and attention. Here are some areas to concentrate on.
It Has 7,000 Employees in 175 Offices, but What Is Wunderman?
Each day, Wunderman sets to work trying to define the image of brands like Coca-Cola and Xbox. But in the process, the globe-spanning agency hasn't always stopped to define Wunderman itself.
To help bridge the gap between defining strong perceptions for clients and a strong perception for itself, Wunderman today brought on board Jamie Gutfreund as its new chief marketing office, giving her the initial mission of crafting a more visible presence in the advertising world.