From Coca-Cola to Barbie: The fierce rise of gender-neutral advertising
Brands are increasingly realizing that it is shortsighted to market to people based on gender and are beginning to respond to this shift in the cultural zeitgeist. Nelson Freitas, Wunderman NY’s chief strategy officer, weighs in on this trend and shares the insights that guided the award-winning campaign we did for Coca-Cola, called “Dude or Diva.”
Wunderman joins WPP efforts to integrate data and analytics resources.
Wunderman is joining the efforts of sister agency GroupM in the start of their new global consumer survey tool called Live Panel. The news come as part of WPP's efforts to make better use of its own data resources.
WPP has long been investing in data and analytics tools and assets. A few years ago, it formed the Data Alliance, a network meant to help agencies lacking much consumer or behavioral data tap into other WPP sources of information.
As Twitter Turns 10, How Can It Convince Young Users to Show Up to the Party?
In 140 characters or less, Twitter is the playful bluebird/social media monster that changed how we talk to one another—and even sparked a literal revolution or two. At this milestone, the social network that made "tweeting" part of our global vocabulary and culture would seem to have plenty to celebrate, boasting 320 million monthly users, a billion-dollar ad business and celebrity devotees from President Barack Obama to Katy Perry. It has become an essential player in the consumption of news, brand engagement, customer service and entertainment.
But as the whole world knows, Twitter's user growth has been stuck in a slump for a while, and questions are not going away anytime soon about whether it will be able to spur a turnaround by attracting Gen Z and younger millennials.