5 Tips - Ensure Your Marketing Automation Delivers on the ROI Promised
You did your diligence, compared options, worked out the ROI and made a sound purchase. Your marketing automation (MA) vendor has a professional services (PS) component that includes an initial implementation package. They also assured you that it would be “easy” to manage once it was set up.
How Direct Marketing Must Adapt in Today's Healthcare System
Inside healthcare's vast ecosystem—where payers offer benefits, providers deliver care and drug companies market therapies—each of those three faces a similar challenge: educating, motivating and engaging consumers to take a more active role in their health.
One approach gaining traction is strengthening the bond between the chief medical officer and chief marketing officer. We call this CMO², an approach for clinical direct marketing.
How do you disrupt loyalty programs? You make them unexpected! Jeff Browe, Wunderman LA's Chief Operating Officer, shares a case study of a pitch to create a loyalty program like none other.
About 14 months ago, we were challenged by a client to reinvent the dynamics of a loyalty program. We were asked to change the game. Disrupt. Part of our briefing read, “If it looks or tastes like a loyalty program, then it’s not for us.” Quite a challenge, but we delivered and won the pitch.