Barry Kessel
CEO, RTCRM
Named CEO of RTC Relationship Marketing (RTCRM) in May 2006, Barry brings deep in data, consumer marketing and business-to-business strategies that have further strengthened the agency’s deep breadth of About Us and expanded its blue-chip client roster.
Barry joined Wunderman in 2001 as executive vice president, global account director on the IBM business and helped double Wunderman's revenue on this critical global account. He also served as Wunderman's chief client officer, responsible for helping large U.S.-centric companies grow their businesses globally, and as president and managing director of Wunderman New York.
Before Wunderman, he was President of Brann Worldwide and Young & Rubicam for ten years. He was also CCO, Chapman Direct Advertising and General Manager of Stone & Adler, Toronto. Earlier in his career, Barry served as director of direct marketing promotion at Time Inc. Barry is the recipient of two Effie Awards from the AMA and three Echo Awards as well as the Henry Hoke Award from the Direct Marketing Association for innovative and effective use of new marketing channels.