DMA Names Microsoft-MSN 2007 Marketer of the Year
An excerpt of the Microsoft presentation and the award acceptance for the DMA’s 2007 Marketer of the Year.
Microsoft-MSN thought outside of the box when it created advertising platform Microsoft adCenter and produced the critically acclaimed Live Earth project, which integrated television, radio, Internet and audiences to bring a live concert to the world while raising awareness about global warming.
The Direct Marketing Association (DMA) honored those achievements, presenting Microsoft-MSN with DMA’s 2007 Marketer of the Year Award. “Microsoft-MSN is DMA’s 2007 Marketer of the Year because it consistently demonstrates thought leadership, market innovation and exemplary corporate responsibility,” DMA President & CEO John A. Greco, Jr. said.