Don't Touch My Label
Office: Buenos Aires, Client: Diageo
Navarro Correas wines are famous not only for their quality but for their labels which are illustrated by prominent local artists. To reinforce its place within the art community, the winery sponsors an art auction across Latin America. This time, we convinced this famous brand to: remove its famous labels from its wine and challenged consumers to create their own masterpieces. The campaign, "Art inside and outside," increased sales 25%.