News & updates
- With a New Look, Wunderman Takes Aim at the Next 5010 March 2008
NEW YORK, March 10, 2008—Brandishing a new look, Wunderman, the world's largest marketing services agency*, celebrates 50 years in business and enthusiastically ushers in the next 50 years with a new brand identity. The new look reflects Wunderman's personality: smart—delivering insight and meaning in fresh and new ways; cosmopolitan—we are global citizens with people working in 130+ offices in 55 countries; authoritative—worth listening to; and emotive—speaking passionately to clients and customers alike.
- Wunderman Acquires Asian Digital Network AGENDA22 January 2008
HONG KONG, January 22, 2008 -- With the acquisition of Asian interactive marketing specialist, AGENDA, Wunderman fired the first salvo of 2008 in a bid to become the industry’s first global billion-dollar marketing services network. With growing offices in Hong Kong, Beijing, Shanghai, Taiwan, and Kuala Lumpur, AGENDA will provide Wunderman with online strategy, web development and management, online advertising, online media and web analytics capabilities and resources for its global network clients across the region.
- ZAAZ Recognized By Forrester Research For Web Analytics Practice11 December 2007
Experience, Capability, Size, and Strategic Use of Web Analytics to Boost Web Site Performance Cited in Key Findings from Independent Research Firm
- In a Trio of Moves, Wunderman Intensifies Play for Global Agency Network Dominance26 November 2007
Aussie Interactive Expert Tapped as UK CEOFirst Wunderman CMO Named; Chief Client Officer Appointed New York and London, Nov. 26, 2007—Wunderman chairman and CEO Daniel Morel announced three important appointments that set the stage for a fiercely competitive year ahead.
- Interactive Powerhouse Blast Radius aligns with Wunderman Network24 October 2007
NEW YORK, Oct. 24, 2007 -- WPP has acquired Vancouver-based Blast Radius, a strategic interactive agency with offices in Amsterdam, New York, London, Toronto and San Francisco. Following Closing, Blast Radius will be aligned with WPP's Wunderman network, the second largest marketing services and relationship marketing network*. The move marks a continuation of Wunderman's strategy to grow its digital operations both in breadth of capabilities and geographies and become the industry's leading digital player.
- DMA Names Microsoft-MSN 2007 Marketer Of The Year16 October 2007
October 16, 2007 — Microsoft-MSN thought outside of the box when it created advertising platform Microsoft adCenter and produced the critically acclaimed Live Earth project, which integrated television, radio, Internet, and audiences to bring a live concert to the world while raising awareness about global warming. The Direct Marketing Association (DMA) today honored those achievements, presenting Microsoft-MSN with DMA’s 2007 Marketer of the Year Award.
