Paris, July 1, 2008—Wunderman, a member of the WPP family, strengthens its position as France’s pre-eminent marketing services network with the acquisition of a majority stake in Kassius, a premier digital agency, with a specialty in mobile communications. Paris-based Kassius is acknowledged as one of the leaders of the younger generation of companies skilled in new media and the broad spectrum of consumer experience.
Honors Wunderman, KnowledgeBase Marketing and DATACORE Marketing
New York, NY, June 10, 2008—At a time when role models may seem in short supply, the Direct Marketing Educational Foundation (DMEF) has found several people worth admiring and celebrating. Five honorees were named as the 2008 DMEF Rising Stars Award winners and one prominent company earned the 2008 DMEF Corporate Commitment Award.
Yielding More Autonomy to Large Offices and Accounts
NEW YORK, June 26, 2008—In an effort to operate more efficiently around the world, Wunderman Chairman and CEO Daniel Morel announced a new structure for Europe/Middle East/Africa (EMEA).
NEW YORK, June 9, 2008—AdWeek's Andy McMains gets Wunderman, NY, Chief Creative Officer, Nick Moore’s viewpoint about the Cannes Lions Advertising Festival—the good, the bad, and everything in between—locked and loaded! It's 3 minutes of plain talk (an impactful conversation dare we say?) about creative, the festival and the challenges in our business. Have a look.
(Translated from Reforma national newspaper)
MEXICO, May 14, 2008 - David Sable invites companies to communicate what is relevant.
Forget about the classic “location, location, location” (or that the location of your company is everything) as the premise for sucessful business. Clients now can find any company, as all of them have the same location: the internet. “Location means nothing, we need relevance” assured David Sable, marketing specialist and COO of the agency Wunderman.
NEW YORK, May 15, 2008 - Wunderman Goes One-on-One with the Most Dynamic Force in Advertising
[Editor Note: Google was the topic of last months NY-sponsored Curiosity Seminar]
Say Google and instantly you think of search. You don’t even need to be Wunderman New York’s Mark Taylor, the host of Wunderman’s Curiosity Sessions, to know that.
NEW YORK, March 10, 2008—Brandishing a new look, Wunderman, the world's largest marketing services agency*, celebrates 50 years in business and enthusiastically ushers in the next 50 years with a new brand identity. The new look reflects Wunderman's personality: smart—delivering insight and meaning in fresh and new ways; cosmopolitan—we are global citizens with people working in 130+ offices in 55 countries; authoritative—worth listening to; and emotive—speaking passionately to clients and customers alike.
HONG KONG, January 22, 2008 -- With the acquisition of Asian interactive marketing specialist, AGENDA, Wunderman fired the first salvo of 2008 in a bid to become the industry’s first global billion-dollar marketing services network. With growing offices in Hong Kong, Beijing, Shanghai, Taiwan, and Kuala Lumpur, AGENDA will provide Wunderman with online strategy, web development and management, online advertising, online media and web analytics capabilities and resources for its global network clients across the region.
Experience, Capability, Size, and Strategic Use of Web Analytics to Boost Web Site Performance Cited in Key Findings from Independent Research Firm