Wolfgang Haf
CEO Central and Eastern Europe,
Regional CMO
Wolfgang Haf understands what it means to think global, act local. He has been doing it across Wunderman’s global network for most of his career. It’s this perspective that is key to his role as CEO of Central and Eastern Europe and regional CMO.
Wolfgang is responsible for unifying direct marketing operations across this diverse European subregion, which includes nine German-speaking markets in Germany, Switzerland and Austria as well as CIS, Scandinavia, the Balkans and the Baltic states. In addition, he is responsible for client service delivery and regional market development—doing everything possible to ensure our offices are in sync with the rest of the world.
Under his leadership, Wunderman moved up in the German country rankings year after year. In 2006, One to One, a popular German marketing publication, ranked Wunderman #2 in the D-A-C-H region (Germany, Switzerland Austria).
Haf previously served as the region’s Chief Client Officer. Before that, he headed Wunderman’s Asia-Pacific operation. Wolfgang is no stranger to Wunderman’s parent company, having spent 14 years in advertising at Y&R’s offices in Munich, Frankfurt and Denstu/Y&R in Singapore. His experience includes working with clients such as American Express, Apple Computer, DuPont, Kraft, IBM and Cisco.