Wunderman Changes EMEA Structure
Yielding More Autonomy to Large Offices and Accounts
NEW YORK, June 26, 2008—In an effort to operate more efficiently around the world, Wunderman Chairman and CEO Daniel Morel announced a new structure for Europe/Middle East/Africa (EMEA).
“Because EMEA is large and diverse, we’ve decided to run the region differently and, we are changing the way Wunderman is organized. “We’re moving towards a model similar to our North America operation where key offices and accounts have more autonomy.” Morel explained in a message to Wunderman’s Leadership Board.
In the new structure, David Sable, Wunderman’s COO, and Wolfgang Haf, EMEA’s CMO and Central Europe head, take on expanded responsibilities and Europe's 29 markets will be structured as follows: large markets of Europe, such as the UK, France, Spain, Italy, These Days in Belgium as well as markets in Middle East/Africa will report to David Sable. Central Europe and smaller markets will report to Wolfgang. As a result, Marcus Starke, who has served as the region’s CEO since 2006, has left the agency.
“This model has worked well in North America and I anticipate similar results with David and Wolfgang overseeing EMEA. Looking ahead, I have every confidence that this new way of managing EMEA, a region with such great diversity and opportunity, will benefit both our clients and our people who serve them,” Morel concluded.