The 2015 Marketing Hall of Femme awards ceremony was filled with savvy advice on everything from marketing strategy to business leadership, some of which came from Becky Chidester, president of Wundernam World Health, a division of sponsor Wunderman. Chidester spoke with Direct Marketing News editor-in-chief Ginger Conlon about success in marketing, with special insight from a woman's perspective in honor of the event.
Drone 'Bees' Deliver Honey Beer Brand to Taiwanese Office Workers
Every marketer hopes to create "buzz" around a new product launch, but one Taiwanese brand has taken this mantra quite literally.
Local brewer Taiwan Beer turned drones into mechanical "bees" to deliver cans of its new Honey Beer product, which is brewed with fresh honey, to office workers. The stunt, by Wunderman's Taiwan office, encouraged office workers to apply online if they wanted free beer for themselves and their colleagues.
The campaign has received the attention of these sources:
ShanghaiPRIDE: “Love is Our future” social media activation
In recognition of Shanghai’s diversity as a truly international city, Wunderman Shanghai has become the communications sponsor for ShanghaiPRIDE 2015, the first, largest and longest-running LGBT event in China.
Wunderman Shanghai set up the core theme of this year’s event as “Love Is Our Future (爱予未来),” which recognizes the myriad forms relationships can take and seeks to engage family, friends and colleagues of LGBT individuals.