Daniel Bonner is the Global Chief Creative Officer, Brand Experience at Wunderman Thompson - responsible for bringing ambitious clients a competitive advantage through innovative experiences inspired by creativity, data and technology. Daniel focuses the agency on raising the standard of the work, inspiring new possibilities, and harnesses the breadth of the company’s capabilities to set new benchmarks for the industry.
Daniel has a proven track record of collaboration—establishing and growing teams from which award-winning work has flourished, including the most coveted medals from Cannes Lions, D&AD, Clio, LIAA, ADC and One Show. Recognised as one of the most prolific Creative Directors of the modern era, Daniel has led teams to more than 20 Agency of the Year titles and one Agency of the Decade award. He was invited to be a Fellow of the Royal Society of Arts as well as named No.1 Digital Creative Director in the UK by Campaign and “Influencer of the Year” by Creativepool.
Daniel has brought new energy and initiatives to the agency, including FIRE, a philosophy for understanding how to produce great work. He also launched the Courage initiative, which challenged the agency to solve real problems, make tough choices, and remove doubt with data. This led to groundbreaking socially responsible work, including #WeCounterHate, a campaign that turned hate speech into donations for anti-racist groups and Tommy Hilfiger Adaptive – the world’s first inclusive fashion collection for people with disabilities.
Prior to Wunderman Thompson, Daniel Bonner took the helm as Wunderman’s Global Chief Creative Officer just under two years ago. He brought with him a resume that included guiding Razorfish to a 300% increase in excellence and innovation awards. He had also served 14 years as the Chief Creative Officer of AKQA.
Daniel has served as a Cannes Lions jury member three times, and in 2019 he was the Cannes Lions Jury President for Ecommerce Jury and Experience Track Ambassador 2019. He is also one of less than 40 creative leaders worldwide selected by Google for its Assembly program to raise the influence of creative thinking in the world today.
Find Daniel on LinkedIn.