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BT CMO: Technology is an enabler for change, not the answer to change

In our new video series with The Drum we look at the world's biggest brands and how they #ThinkFutureReady. We kick things off with a conversation with BT CMO Zaid Al-Qassab and Wunderman EMEA CEO & UK Chairman Mel Edwards. "It's easy to get charmed by technology and forget that technology is an enabler for you to deliver on your customer's needs better, and to grow your business" said Al-Qassab. "There should always be a balance between the short-term needs of the business and the long term desire to set yourself up for the future." See the full video here.