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Wunderman Launches Onsite Agency Model Wunderman Inside

Wunderman has introduced Wunderman Inside, a new agency operating model to provide our world-class digital services onsite for clients, led by James Sanderson. The new practice is an extension of the successful model that we operate with a number of major clients including News UK (jointly with The & Partnership), Best Buy and Sainsburys.
"There's growing demand from clients for greater proximity to their marketing teams. Wunderman Inside combines strong on-site resources and the strategic and creative power of the agency to give clients the right balance of speed, cost efficiency and innovation. We believe this is a more effective long-term model than typical in-house agencies that struggle to attract talent and consultancy-led models where clients become dependent on expensive resources,” said Global CEO Mark Read. Read the full story on The Drum.